Images: Mathy Shoots People
Well Romancers, we survived the holidays, a long 8+ hour drive back from Vermont, and the roller coaster year that was 2016. Next week I plan to break down my business goals for 2017, but for today, my first post in the new year, I thought I would reflect on the insanity that was last year.
I’ll try to stay away from the political things (I think I’ve posted enough about that) and instead focus on my business – what went right, what went wrong, and what we could have done better. It was a year of change for my business – I said goodbye to my workshops, started new recurring posts (hello Mompreneur series), worked on growing my social media presence (woo hoo hitting 2K+ followers on Instagram!), and tried my hand at a little thing called eCommerce.
The CapRoShop was (and continues to be) my biggest challenge and growth point from 2016. It was a completely new arm of my business and is something I knew very little about going in, but consequently that means I learned SO MUCH this past year about launching an online ecommerce business. How to stand-up the online instance (SSLs, WooCommerce, Printful, Designs, Penning Product Descriptions, and more), and how to attempt to market the shop (giveaways, collaborations, and OH THE MARKETING) were challenging, stressful, and still very much both of those things. I could have never done with without the help of so many and honestly by the end of 2016 I was mostly just glad I finally was able to launch the damn thing. I have a LOT MORE on my plate with the shop for this year (more in next week’s post on 2017 business goals), but for now I’ll just say that it was one of the biggest things that came out of 2016 for Capitol Romance.
But really the thing that started it all with regards to CapRo going eCommerce would be that we launched our first ever PRODUCT in 2016, the infamous Capitol Romance Wedding Planner! Born out of an idea that came to me during the Blogcademy, it took a long time to write out all the content and work tirelessly with the insanely talented & amazing Typecase Industries to bring the planner to life. We’ve sold out 3 printings of the planner & released new cover color options. Our “All We Do is Plan Plan Plan” cover is by far our most popular & we look forward to continued sales in 2017!
On the wedding coordination side of the house, we officially welcomed Kara to the CapRo team for 2016 weddings and are excited to share that we hope to have ANOTHER kickass rockstar coordinator on board the team for 2017! We collectively worked 26 weddings last year (up 9 from 2015) and I know we’ll top that in 2017. We continually have the BEST clients in the DC area and I can’t wait to see what our clients cook up for us this year.
On the personal side of things, I tried to take a step back from the business in 2016. I said goodbye to the DIY workshops (which still live on, thankfully with District Bliss!), and took only a handful of coordination clients. I cut back on blogging too, which will likely continue in 2017 as those with blogs know – blogging is time consuming with a capital T. I hope to continue to have guest bloggers to help (please! submit posts!), but will spend the time instead with that cute ole family you see in this post today.
As always, I have to thank YOU, my readers & supporters for keeping this business alive. It’s the only way this business has survived since 2011 and it’s the only reason it’s still forging on for another year. So thank you guys and I look forward to a new year of learning, challenges, and growth.