If you read articles about successful businesses like I do, then you’ll notice that “take risks” is a common advice piece that is continually mentioned across many of these articles. They say that in order to differentiate yourself and be successful, you have to do things that other people won’t do. I read this over and over, from the comfort of my non-risk taking bubble and always wonder if there’s an out; if I can be successful without having to take risks. I feel that risk-taking is in complete conflict with my Type-A, planning nature. How can I plan for what’s to come if I am taking a risk and doing something I’ve never done before?
Let’s Get Personal: Taking Risks, When You Are 100% Risk Averse
To say I am risk averse is probably a gross understatement. I like to be in control of my life and situations and although I can be relaxed and “go-with-the-flow” at times, I much prefer having expectations and plans set in advance. I just feel better, more at peace, when there is a plan in place! So how the heck am I supposed to take risks with my business and jump into the unknown, where no plan exists?
Well for starters, I think the whole point of articles telling you that truly successful businesses take risks is to show that it’s not supposed to be easy. If it was easy, everyone would do it and all businesses would be successful. I need to force myself to come to terms with the fact that risks will make me uncomfortable and will be challenging and I might even fail at the risks I take, but the fact is that they need to be taken in order to grow my business.
So I’ve decided to take my first real risk for 2014. The risk was something I had long dreamed and thought about doing, but was always too scared to actually take the leap into. Yes, we’re talking about the newly launched DIY Wedding Workshops.
How might these be a risk you ask? Well for starters, workshops aren’t exactly easy or cheap to start up. Though I’ve been planning them for months (of course I have), finding vendor hosts, finding sponsors, finding a space to have them, the biggest risk is – will they be a success? Will they pay off? Will I make back what I’ve spent on them so far? Not only have I spent money on rental space, items for the workshops, and a ton of promotional goodies, but ideally, I’d like to make some money from them as well so that all that time spent planning and organizing wasn’t for naught!
This was the fear I had before I jumped in (and let’s face it, still have every single day) – that while the workshops seem like a good idea, nobody would show up. Ticket sales wouldn’t happen and I’d be left with a crumbling idea, a big waste of not only my time, but the vendors/sponsors’ time, and a big ole hole in my bank account, where the money I’ve spent so far, used to be.
But this is a risk and risks are meant to be scary. Risks can’t be controlled (no matter how hard I try and no matter how much planning for the workshops I’ve done) and risks aren’t meant to be easy. These are the things I have to keep telling myself. I have to believe that taking this risk will be good for my business. I truly believe in these DIY wedding workshops and I do believe there is a market for this sort of event in Washington, DC, but I’d be lying if I said I was 100% at ease with the decision I made to start them.
But I guess we’ll all just have to wait and see if the risk actually pays off.